OUR STORY

Our Mission

Embodying the essence of 'to me | from me'—a gift to yourself, from yourself—because you deserve it. A reflection of your journey, your milestones, and the everyday moments that make life special. Designed with effortless elegance and lasting significance, thoughtfully crafted to evoke cherished memories—because true living never goes out of style. Timeless elegance, inspired by tradition—connecting past, present, and future in a way that is uniquely yours.

A Legacy Reimagined

As I’ve grown, my connection to my roots has deepened, leading me to rediscover the strength and legacy woven through generations. This brand began as a way to blend those traditions into something new while honoring the stories that shaped me.

Jewelry is more than an accessory—it’s a connection to the past, a reflection of the present, and a keepsake for the future. The pieces I wear today aren’t just possessions; they tell my story. Some have been with me since childhood, while others mark significant moments in my life. They have stood the test of time, just like my memories, continuing to resonate with me for their simplicity, elegance, and meaning. I see how they embody the values I hold dear—heritage, timeless beauty, and classic style.

This brand is more than jewelry—it’s a lifestyle. It reflects the choices you make, the moments you cherish, and the life you’re creating. It’s about curating a life with intention, where every detail holds meaning and mirrors your values. Each design is crafted to be timeless—offering pieces that enhance your life, whether through a meaningful heirloom or an everyday essential.

Our vision is to offer more than just beautiful accessories; we aim to create a lifestyle that bridges tradition and modern elegance, style and meaning. Because at the heart of it all is the belief that true living comes from living a life filled with intention, purpose, and meaning.

The Meaning Behind Thi

"Thi" is more than just a name—it’s a reflection of tradition, heritage, and the generations of women who came before me. In Vietnamese culture, Thi is a common middle name for females, a quiet yet enduring thread that connects many of us through family history. Choosing this name for the brand is a way to honor that legacy while creating something new—where timeless traditions meet modern elegance.